Latitudes Online: Making Art From Africa Accessible To The World

Latitudes Online launched on 15 July, and in less than one month it has established itself as the online destination to explore and buy contemporary art from Africa.

Fertile Roots

With an aim to revolutionise the way art is bought and sold online, Latitudes takes a radical approach of creating a platform where galleries, not-for-profit organisations, curators and independent artists can sell their art side-by-side, all-year round.

The response to the platform has far exceeded expectations, with collectors from around the world purchasing art off the site.

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We are particularly excited to announce that emerging independent artist, Cinthia Binene Sifa, has sold out her first body of work listed on the site. “The experience of selling my work directly on Latitudes has been exciting and thrilling, especially as this is my first opportunity to sell via an online platform,” says Sifa. “Latitudes has opened up a new market for me, and compared to past exhibitions I have been involved in, it has pushed me further and made my work much stronger during the lockdown.”

About Cinthia Binene Sifa

Cinthia Binene Sifa is a visual artist born in DRC Congo Lubumbashi and currently living in Johannesburg. She is completing her third year at the Artist Proof Studio. Sifa’s artistic expressions are a series of ongoing explorations of the perceptions and misconceptions of beauty. She creates interior spaces using different mediums of acrylic paint, ink and collage from personal photographs and magazines. The moments created within the interior spaces are dialogues between standards and stereotypes, and those that challenge them. Cinthia uses feminine objects and associations as entities in these spaces, representing thoughts, perceptions and emotions. These spaces allow for the interrogation of the perceptions as much as an embrace of the African woman.

As a platform dedicated to promoting art from Africa, Latitudes Online are delighted to have been able to create a tangible commercial opportunity for an emerging artist such as Sifa, and are motivated to continue to promote both emerging and established artists across the continent.