TEMPUR® Prima Pillow by
Tempur

TEMPUR® PRIMA is a new, filled comfort pillow designed to differentiate from the current TEMPUR® Comfort range in quality and feel, while delivering a premium experience at a lower price point. This entry-level option aims to expand distribution, attract new consumers, and drive incremental high-volume sales without cannibalizing the existing range. Positioned in the mainstream segment, PRIMA makes the world of TEMPUR® more accessible to a broader audience.

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About Tempur

TEMPUR^® is a globally recognised brand known for its high-quality memory foam mattresses, pillows, and sleep accessories. TEMPUR^® is well known for its creative application of TEMPUR^® material, which was initially created by NASA to support and comfort astronauts during takeoff. TEMPUR^®has since adapted this technology to create sleep products that conform to the shape of the body, providing personalised support and pressure relief.

By using advanced materials and designs, TEMPUR^® products help individuals achieve a more restful and comfortable night’s sleep. The mattresses and pillows absorb motion, reducing disturbances from partners’ movements and allowing for uninterrupted rest. Additionally, TEMPUR^®’s focus on ergonomic design helps to support proper spine alignment, which can alleviate discomfort and improve overall sleep quality. Through its commitment to research, innovation, and quality, Tempur assists individuals in achieving a more rejuvenating and restful sleep experience.

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