DIYgirls Creates Showstopper Stand At Decorex 100% Design

DIYgirls unveiled a breathtaking stand at the recent Decorex 100% Design launch. This impressive display is a testament to the brand’s commitment to excellence and dedication to empowering individuals through design. At the helm of this success is the talented Vinette Diab-Nicholls, a visionary with a passion for transforming spaces and lives.

Let’s find out more…

Vinette Diab-Nicholls, interior designer and founder of DIYgirls, has a passion for female empowerment. A philanthropist at heart, she always knew that her company would not only care about profits, but also about people. She feels strongly about uplifting the community while creating top-class products and services for her clients.

“I realised early in life that transforming spaces is about so much more than aesthetics. It improves our use and enjoyment of our homes, it makes our lives easier, it essentially makes the world a better place.”

Vinette’s mission is to inspire change, create positive impact, and provide women with a platform where they can master new skills, empower themselves, and showcase their talents. We asked Vinette about the latest stand design at Decorex….

During the event setup, you shared that you were not just setting up a display but creating an experience. Can you share some of the elements that went into this design…

We went all out with maximalism, celebrating abundance and creating an inviting, dynamic space inspired by nature. Vibrant colour palettes, clashing patterns, and textures made the hall pop with life. We mixed vintage and modern elements for a sophisticated yet playful twist. Highlights included a life-size Queeboo Giraffe chandelier, a wall-to-wall library with the SA Decor & Design Buyers Guide, handmade sculptures by the upcoming artist Huys, and a collection of joyful fabrics that have been produced using environmentally friendly digital pigment inks. Every piece was intentional, enticing visitors to touch and feel, immersing them in our world of colour and vibrant design.

DIYgirls remains the go-to destination for luxury, custom-made interiors. Surely you’re doing something unique with your offering; what’s the secret to this stunning work?

At DIYgirls, we craft luxury, custom-made interiors that are both elegant and unique. We embrace creativity and bold design choices, mixing rich colour palettes with daring patterns and textures to create unforgettable spaces. Each piece is meticulously curated and crafted to be both beautiful and functional. From statement furniture that’s eye-catching and comfortable to intricate decor that tells a story, we ensure your home reflects your personality. Each project is a journey with our clients at the heart of everything we do, turning their dreams into realities. So, what’s the secret? Boldness, creativity, and a whole lot of passion. That’s how we make magic happen at DIY Girls.

Please take us about your community upliftment and training programmes.

With full control over our sustainable, ethically sourced manufacturing chain, we offer high-end interior design with a conscience. Our blanket drive brings warmth to those in need, and we regularly donate handmade quilts from off-cut fabrics to deserving NGOs. We thrive by empowering and giving back to the community.

As a 100% female-owned business with 90% black women employees, we collaborate with female entrepreneurs from rural villages to cities. Our all-female workshop transforms raw talent into beautifully handcrafted products tailored to our clients’ needs. We’re committed to supporting South African women, equipping them with tools, skills, and confidence to transform their communities—and the country.

Your tagline is “Designs backed by science.” What’s the story behind it?

“Designs backed by science” is our mantra. We’re committed to sustainability, using recycled plastic waste in our furniture. By partnering with trusted fabric manufacturers, we ensure our high-performance fabrics meet international standards. Our products are ethical, eco-friendly, and top-notch. As part of a progressive sustainability movement, we offer designs that are safe, beautiful, and kind to the planet. At DIYgirls, we believe in creating beautiful designs that don’t compromise our environment.

What’s your hope for the future of design in South Africa and the world at large?

As the owner and principal designer of DIYgirls, I hope for a future where design makes a real, positive impact. A future where design is a force for good, marrying beauty with ethical practices. At DIYgirls, we’re driving this change, proving that beautiful design and sustainability can go hand in hand.