How to incorporate summer’s hottest hue, Viva Magenta, into your interior scheme with Stuart Graham.

A perennial favourite, this year’s hottest shade of pink is the electric Viva Magenta.

With powerful hints of fuchsia and crimson, and connotations of optimism and joy, the Pantone Color of The Year, is the perfect pop of colour needed to uplift interiors this summer.

Here’s how to incorporate it into your home decor scheme flawlessly.

Introduce accents of Viva Magenta

“Due to its punchy nature, only a small dose of Viva Magenta is needed in your space to make an impact, making the hue perfect for accessories,” explains the team at fabric house Stuart Graham. 

“This also makes Viva Magenta ideal for minimalists who want to test the waters with a maximalist approach. Add snippets of interest and showcase Viva Magenta through cushion or curtain trimmings, throws, or scatter cushions.

“Create a vibrant Summer table setting and present Viva Magenta through table runners and napkins; using the shade within accent pieces immediately draws the eye to these areas and creates sufficient impact. Combine with similarly lively hues such as punchy amber, jade and turquoise tones within your fabrics. 

“Our Painted Canvas collection offers gorgeous prints to help achieve these accents of Viva Magenta.”

Highlight Viva Magenta’s natural influences with earthier finishes

“With the source of its inspiration deep-rooted in nature, Viva Magenta pairs effortlessly with earthier tones. These can make the sheer intensity and brightness of this hue more manageable for those who prefer a pared-back look. 

“Painterly depictions of sprawling flora in rich, verdant hues and delicate linen-look textures are the perfect counterpart to Viva Magenta’s characterful nature and ensure your Viva Magenta scheme remains liveable yet captivating. 

“Present earthier colourways through statement floor-length curtains or other focal pieces of furnishings such as footstools and armchairs. Reserve bolder touches of Viva Magenta for accent pieces such as scatter cushions, candles, or vases. 

“Our Sri Lanka collection provides beautiful linen-look Jacobean florals and stylised trees bursting with colour and style.”

Combine Viva Magenta with on-trend, punchy pastels

“Despite its intense character, Viva Magenta is surprisingly versatile, pairing with a range of hues that encourage your space to come to life. The gentler nature of pastels complements the punchy tones of Viva Magenta, with the two joining forces to create entrancing spaces that showcase eye-catching snippets of colour.

Pair accents of Viva Magenta with vibrant depictions of stylised trees and blooming florals in delicate pink tones. Floor-length curtains are perfect for framing picturesque outdoor views. Entrancing, multi-tonal abstract designs presenting varied palettes of fuchsia, ranging from lighter, daisy-inspired hues to Viva Magenta, are ideal for incorporating a varied palette of pinks into your space.

“Ensure your guests are captivated as soon as they enter the room, by amplifying Viva Magenta’s unashamedly maximalist nature with conversational designs. Pair with large-scale geometric velvets inspired by grand architecture upon large expanses of furniture, such as statement sofas or armchairs. Why not complement the richer, more vibrant tones of Viva Magenta with a backdrop of exposed plaster walls? Gold and copper are ideal for injecting a touch of opulence to an otherwise vibrant scheme, so feature the two in accents such as sofa legs or side tables for further impact.

“Our Painted Canvas collection offers the perfect pastel-hued, Bohemian-inspired counterpoint to vibrant Viva Magenta shades.”

Stuart Graham stocks various magenta-hued fabrics for upholstery, soft furnishings and more.

www.stuartgraham.co.za