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RETAIL DESIGN / MINIMALIST
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Brand Creative
Minimalist's quest, beyond its name, was to launch a retail destination that celebrated the timeless allure of well-designed watches, jewelry, leather goods, and fragrances while positioning itself as a premium yet accessible brand. The client approached us to develop a concept that stood out in experience and brand positioning, offering mood-enhancing products in a space that was timeless, memorable, engaging, and multi-sensory—a place that radiated happiness and positivity. The store's bright, open, floor-to-ceiling glass entrance invites visitors in with its play of light and luxury.
About Brand Creative
We create engaging spaces that build audiences, foster brand awareness, provoke thought and target desired demographics. Our design solutions are creative and relevant because we think and process ideas differently; using global perspective and local experience to envision spaces that are inspiring for users yet in line with client aspirations. Our ability to instinctively connect with consumers on an emotional level is the driving force behind our success.
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We are South Africa’s most comprehensive & content rich décor website. We get over 60 000 Visitors paging through 255 000 pages on average per month.