About True Design
TRUEDESIGN has built a reputation as a significant player in the South African furniture-design market. We provide a full spectrum design service, from conceptualization through to project management & installation for domestic, retail, hospitality, and corporate clients.
Our delivery of the world’s best designer furniture to the local market is at the core of our business philosophy. We are committed to providing only the best and authentic design products to South Africa.
We represent brands such as CASSINA, MOROSO, DIESEL, KARTELL, CAPPELLINI, ZANOTTA, KARAKTER, NEMOLIGHT. They are a true reflection of success each with their own rich history, pioneering the trends of design and product technologies. All product we supply are crafted to the highest standard, our range consists of sofas, armchairs, table, chairs cabinets, lighting, décor accessories and much, much more!
We currently operate in two showrooms, Cape Town, and Johannesburg. Our team of professionals are well equipped to provide excellent client-services.
Gallery
Categories
Bedrooms- Furniture
- Lighting
Marcia loves True Design
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Moroso unveils its 2025 collection: Normal / Non-Normal Salone 2025
“Normal” is often what goes unnoticed, considered “appropriate,” predictable—safe, and even convenient. It is the open door, the unchallenged space, a world stripped of risk, ...
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True Design: Volage Ex-S Night Wood
Tauting Philippe Starck’s unmistakable design signature, the Volage Ex-S Night Wood is the latest addition to the designer’s bedroom range for Cassina. Available in ...
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Kartell: blooming collaboration with Liberty
Italian design house Kartell recently teamed up with British fabric house Liberty to reimagine its beloved H.H.H chair. Now available in several floral iterations, the ...
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DISCOVER THE ESSENCE OF WOOD WITH THE ESSENCE COLLECTION by TRUE DESIGN
Due to its uncompromised beauty and timeless appeal, wood furniture is set to remain on trend in 2025 and beyond. We love the modern Essence ...
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True Design: Global Pioneers
Representing global pioneers in design and product technologies, True Design’s roster reads as a who’s who of the decor world. Here, we take a closer ...
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True Design: Your Home Decor Gift Guide
“Go big with a home-décor item that you’ll truly love”. TRUE DESIGN’s high-quality decor options can help make a special someone’s interior-design dreams ...
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